Comparison Sites Using for Shopping

If you were an online shopping aficionado like me, you’ll probably be aware of the hundreds and thousands of shopping comparison sites (Au price comparison service or Search engine) on the Internet, where you can see and compare the list of prices for specified products. Most shopping comparison sites don’t sell these products themselves, but source prices from merchants or retailers from whom you can buy.

Such sites encourage merchants or retailers to market their products to the masses. If you own a small ecommerce business, stepping into a competitive environment like Shopprice.com.au can seem pretty daunting at first. However, you can boost the sales and traffic of your site by moving out of your comfort zone and playing your cards right.

Three Mistakes to Avoid at the Onset 

 1. Don’t end up being that low-priced guy: Try not to differentiate in terms of price alone. It’s the wrong way to go. While merchants are better off by providing a fair price, customers rarely fall for the Job. By demanding a great product description along with a great service, customers make it apparent that it’s not just about the price. If you provide complete information about a product and demonstrate how it fulfills a particular need, customers will be able to respond to you more effectively.

 2. Expecting too much from the site: Try to determine what the site can accomplish for you. Don’t expect too much from it. Position your goals as realistically as possible while ascertaining how much sales will be converted from the new traffic.

 3. Start slowly and see how it goes: Launch a site or two and analyze its performance. Don’t go overboard with your stipulated budget for the site.

How does a Price  comparison site work? 
It doesn’t take much effort and time to understand how a shopping comparison site works. Such sites typically do not charge anything from users for using the site. Instead, they are monetized  through payments from merchants or retailers listed on the site, who either pay a flat fee to be listed on the site or pay a fee each time a user clicks through to the merchant or retailer website. Other business models are also available, where the merchant or retailers pays each time a user completes a specified action, for instance, purchase or registration.

Shopping comparison sites receive large product data feeds covering different merchants or retailers from affiliate networks such as Link Share and Commission Junction. By displaying products and prices from these feeds on their sites, they are able to generate revenue each time a visitor clicks through to the merchant or retailer site and makes a purchase. The user Search results are generally sorted by the amount of payment received from the merchants or retailers listed on the site.

How to select a shopping comparison site?
With several shopping comparison sites inundating the marketplace and new sites with PPC cost model emerging by the hour, merchants and retailers are left with the difficult task of deciding which sites work out best for them. More often than not, trial and error is the only available option for merchants and retailers. 

Such sites also create a platform for merchants or retailers to showcase different products.

 However, not everything is about shopping comparison sites. Such sites render an extremely competitive environment, and that can imply profit margins.
If you are selling the same products as your adversaries, it’s going to be even more difficult to make a quick buck.
Additionally, increased traffic to your site from shopping comparison sites doesn’t necessary translate into quality traffic.

Find out what any Products can be compared